What's a Blog Tour?

Definition of Blog Tour/blôg to͝or/ :
A publishing term for planned, consistent online promotion of a book, utilizing blogs, placing ads on websites, holding online interviews and telecasts.

Arguably, one of the most effective ways for book marketing these days is participating in a blog tour. Statistics show that most readers need to hear about your book three different times before they think seriously about buying it. So how do you get that knowledge out there?

Blog Tours is one of the most cost effective campaigns for authors and publishers.

A blog tour is basically a virtual book signing, a meet and greet of sorts with an established group of individuals. Rather than taking the time and cash to make a physical tour of bookstores, many writers now appear on blogs throughout the world.

MediaGuests works with each client each step of the way. We design the client tour page, contact the blog hosts, schedule the posting dates, organize the delivery of product to be review, confirm book was received, send confirmations to each blog host, follow up on reviews posted to book review sites, and link each post to our company website and social media sites.