Larry C. Johnson

Larry C. Johnson, CFRE, has over 20 years of direct involvement with charitable fund development and nonprofit management, with 14 of those years at the senior executive level.

A graduate of both Vanderbilt and Yale, his career began in Fortune 100 program management before moving into charitable fundraising with Ketchum, Inc. He later served as chief advancement officer for four colleges and universities prior to founding M.E. Grace in 2007, with a mission to help nonprofits appreciate their true fundraising potential.

Johnson ahs served over 50 institutional clients, and he currently works with the staff, volunteers and boards of nonprofits. Among other notable achievements, Johnson was named the 2010 Outstanding Development Executive in Idaho by AFP and holds the Certified Fundraising Executive (CFRE) distinction.

His passions include hiking, backcountry skiing, exploring the Rockies on horseback and riding his Harley. Johnson lives near Boise, Idaho, with his wife, Connie.

The Eight Principles of Sustainable Fundraising

Ever wonder how six-figure and million-dollar gifts happen?

They happen because donors want to make them. They happen because the fundraisers who cultivate and solicit these donors have adopted the right mental perspective—the right paradigm. Eight Principles enables and empowers fundraisers, both volunteer and professional alike, to adopt the mindset that sees donors as people—like themselves—who want to invest in a worthwhile cause or organization.

With a straightforward, highly accessible, to-the-point style, Eight Principles focuses on helping organizational leader reshape their organizations’ fundraising approaches and processes to relate to donors as the investors they see themselves to be. By applying the Eight Principles, nonprofits can make real changes now that will affect their fundraising futures in a permanent and positive way—ensuring fundraising success in the long term.

Eight Principles sees fundraising as a “win-win” for both organizations and the donors that support them. With a candid and engaging narrative, Eight Principles stresses the relational aspect of all true philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.

Using real-life case studies from the author’s extensive experience, along with an original assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be.

Category: Business, Reference, Non-Fiction, Fundraising, Nonprofit
Format: 9.1 x 6.2, hardback, 176 pages