Corey Smith

You know, I have a varied past. Well, a really varied past. Usually, when you think of someone that runs a Web firm, you think of either a coder or a graphics guy.

Well, I am neither.

At 16, I ran an offset printing press for my father.

At 21, after a mission for my church in Albania, I bought and sold printing and graphics services. I taught myself how to use my $400 Macintosh to produce graphics that I could sell. IKON Office Solutions actually hired me to use my self-taught graphics skills to run a graphics department for them in Salt Lake City in 1998… the same year I married my beautiful bride, Jennifer.

Together, Jen and I have five wonderful children… yeah… full house.

I have always had a passion for business, technology and education. So, after working in the office equipment industry for over 8 years, teaching graphic design for Web at University of Utah, serving as a Color Systems Specialist for Canon USA, working hard to learn what I could, and going back to school for my undergraduate in Information Technology and a Master in Business administration, both from University of Phoenix, I started Tribute Media in 2007. As President of Tribute Media, I also serve as the Chief Web Architect for Dealer Marketing Systems serving office equipment resellers.

During the years since starting Tribute Media, I’ve worked hard to develop talents that can be shared with others. I figure that a talent that can’t be shared isn’t a talent worth having. Because of this, I decided to write my first book, Do It Right: A CEO's Guide to Web Strategy. I believe that my book is one example of how I can share what I’ve learned.

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Do It Right: A CEO's Guide to Web Strategy

"Do It Right" is not meant to teach you how to build a website or how to market on the Web. It's meant to teach you how to think about it.

If you are the visionary for your organization this book will help you understand how to direct and manage those tasked with the design, development and marketing of your Web presence. It will give you an effective BS meter to help prevent you from making the mistakes that are so common to most Web development and marketing projects.

“Do It Right: A CEO’s Guide to Web Strategy” is the quintessential guide for modern CEOs to drive Web strategy, select the right tools and measure results. Beyond that, “Do It Right” will help you create an effective BS Meter for delegating the tactical side of Web marketing and holding your team accountable for your brand’s Web presence.

“Do It Right” provides you a Foundational Approach to Web Marketing—starting with your Web presence and fulfilled through SEO, online traffic generation and conversion rate optimization.

“Do It Right” is chock full useful tips, strategic thinking, and amusing stories from a fellow CEO who built a Web marketing firm from the ground up. Corey Smith’s irreverent but practical approach will make you laugh, give you ammo to ask the right questions and ultimately ensure that your Web strategy doesn’t get you fired.