Last week I finished a media campaign for one of my clients, we scored over 25 interviews in a week of calling, emailing, and mailing media kits. Being a first time radio guest my client was extremely excited when I emailed him his PR schedule. With this PR schedule and many more interviews to come, he has initiated his launch and is now positioning himself as an EXPERT. The number of available interview opportunities is endless.

I know I’ve mentioned this before and each time I speak to new clients I stress the importance of radio PR. Now more than ever Radio P.R. is as an excellent method to establishing your credibility, sell more products and services, increase name recognition, or campaign for a favorite cause or issue. No matter what project you’re involved in, perception is everything, and how the public distinguishes you from the next person, depends in large part on how actively you promote yourself.

Radio interviews by designed are set up to be simple and rewarding. I’m sure you’ve found yourself channel surfing and come across an interesting interview, as you’re listening to the program you say to yourself, “I could do that!” Radio P.R. is a necessary and powerful step to achieving excellent results and widespread exposure. Absolutely….you can do it! Take some time from the demanding needs of your business to create your personalized radio P.R. campaign. Whether you hire a freelance publicist, P.R. firm, or handle your campaign scheduling yourself, here are a couple of steps to get you started.

1. Identify your area of expertise.
2. Develop key messages that will inspire your intended audience into action
3. Create suggested interview questions for future radio interviews.
4. Listen to veteran radio guests, and as you begin to develop your talent learn from those with experience.
5. Create a list of current radio hosts and producers you’d like to contact.

The secret to your success is determined by your ability to powerfully communicate your message with laser precision. Generate buzz and be the best in today’s crowded marketplace.

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The opportunity to be interviewed is getting more and more competitive, the reason is simple - a huge increase in competition every year. In today’s society almost anyone can publish a book, launch a website, or create a product in a few short weeks. Talk show hosts receive dozens of emails, calls, faxes and letters every day that are pitched for would-be guests with messages that essentially boil down to this, “PLEASE INTERVIEW ME.” Over 90% are trashed or simply go unanswered. Why?

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Establishing a good first impression is ESSENTIAL to your marketing/publicity campaign.

When you meet someone face to face that first impression sets a tone for how the relationship will (or won’t) develop. In many cases, when submitting marketing materials to media professionals this represents your “first meeting” and as a result they draw their “First Impression” of who you are and what you represent. In a short amount of time, the recipient of your information

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Are you ready to start a national radio campaign but don’t want to spend a fortune? Do you want GUARANTEED interview bookings?
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The value of being recognized as an “expert” is endless. The #1 question I am always asked by new authors, business owners, or product developers is this:

(Question) What is the fastest and most economical way to be recognized as an expert in my field?

(Answer) Be actively involved in giving national radio interviews.

Now understand there are many great publicity plans and marketing strategies in addition to national radio campaigns, but scheduling radio interviews nationwide is a necessary and powerful step to establishing yourself as an expert. By design, simply appearing as a guest gives you that status, plus you can obtain endorsements from each radio station! The listening public already believes that if you’re good enough to be interviewed, you must know what you’re talking about.

In the fast-paced media environment, you always need to be prepared. Syndicated programs and top market producers pay attention to media resumes. A media resume is a summary of completed interviews, with station call letters, dates, accompanied with host and/or producer endorsements. There are many roads you can take when establishing a media “resume”. For example; you can hire an expensive PR firm, place advertisements in magazines that market the radio, TV and print industries, you can hire companies that send blast fax or emails to media contacts, or you can spend a lot of your own time learning the PR game. All are usually determined by the amount of time you have and the amount of funding you have allocated for the project. Research the best options available to you.

Media Guests has created an exceptional radio campaign package for those with limited resources yet still have the desire to promote their product nationwide. You have the potential of interviewing with radio hosts in Boston, Dallas, Phoenix, and Seattle all in the same day and NEVER leave your home - you literally could have a captive audience of thousands, even millions of people who would be listening to YOU.

Imagine how many more people across American would buy your book, product or service if they simply knew you existed. Remember, talk shows always need new guests. There are over 10,000 interview slots filled each day. Let tomorrow be your day!

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“Over the last several years Michelle Taney and Media Guests have played a vital role in the development of Rainbow Bridge Publishing (RBP).  We have sold over 5 million titles over the last 5 years and have relied on the publicity efforts of Media Guests as our primary form of promotion.  Headline Marketing is the best period, and if you want to trust somebody to get you the results that you are looking for then Media Guest is the media company that you need to have working for you.”

Danell Cuevas
Rainbow Bridge Publishing

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“Michelle Taney from Media Guests has been our publicist for many years.  She has booked us on numerous great radio shows across the United States.  She is tireless in her follow through and works until she gets the interview.  We highly recommend her to other authors.”

Gary and Joy Lundberg, authors of bestselling books
“I Don’t Have to Make Everything All Better” and
“Married for Better, Not Worse”  (Viking Penguin, NY)

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“I have had the great pleasure of using the services of Media Guests in obtaining publicity for a variety of authors that I have worked with over the years.  Michelle Taneys’ professional style, tenacious follow-up and gracious personality have endeared her to everyone she has worked with.”

Georgia Carpenter,  Sales and Marketing Director
Brigham Distribution

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Michelle Taney has been an excellent resource in promoting my recent book.  Ms. Taney has arranged for a number of radio interviews with stations across the country.  She has been a very pleasant and professional person with whom to deal in this project.

Vernon R. Wiehe,  Ph.D
Author of “What Parents Need to Know about Sibling Abuse”

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Our decision to use Media Guests was the best move we have ever made. Ms. Taney, our publicist, has not only arranged numerous T.V. and radio spots, but has added a level of professionalism that we have never encountered with any other marketing firm. Her creative focus, and unmatched drive to succeed has put us on a path of limitless return. No questions asked….Media Guests is a sure-fire winner!”

J.J. Brothers
“The Adventures of Caterpillar Jones”
“The Adventures of Nut E. Squirrel

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Media Guests was extremely good at getting interviews to provide us with endorsements, and they were able to get us interviews when we had no previous history.

John Simmons Author of “The Marvelous Journey Home”
White Knight Publishing

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Michelle Taney has created opportunities and opened many doors. I may never fully understand how important she has been and will be to my success, until it is all said and done. The opportunity to be on National radio shows, as an author would have never been possible without her, and her company. Media Guests played a huge part in gaining support for our cause.

Bill Wardell the Author of “Don’t take candy from Strangers” www.onlinesecurityauthority.com

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Media Guests is experienced in helping clients receive the radio publicity they deserve. Since your success determines our success, we are dedicated to bringing you RESULTS! Shaping our clients’ message to fit the news is what we do best.

Radio publicity takes a lot of dedication, tenacity, drive, and the knowledge of how to work with each media contact. We take this knowledge and experience to draw awareness and create radio momentum. We are committed to providing you with great radio experience and our media contacts with outstanding, interesting, and entertaining guests. Continue Reading »

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